earth moon magick wasn’t born out of a grand business plan or strategy—it grew organically from a simple, beautiful connection.

In 2019, Jenn and Flo, two friends with a shared love of magic, creativity, and exploration, found themselves captivated by an oracle deck called the Spiral Oracle by Lili Acuña. This deck was gifted to Flo by Lili herself one day when they were all living in a small town in the north of Thailand.

At the time, they were already on a fairly committed journey of divination and self-reflection, and this deck quickly became so much more than just a tool to help them deepen their relationship with Spirit.

It was through this deck that their friendship truly deepened, friendship with one another and with some of their still dearest friends all around them. Conversations that might have stayed on the surface instead turned into soulful explorations. It wasn’t just about pulling cards; it was about sharing limitations, dreams, fears, and visions of what life could be. It was about sharing spirituality, understanding, and unconditional love. That same deck also helped each of them grow in their own way—strengthening their connection to themselves and inspiring deeper relationships with others.

One day, in 2021, an idea sparked: “What if we helped others experience this kind of magic?” With that question, Earth Moon Magick began. Flo and Jenn reached out to Lili Acuña to ask her if they could share the Spiral Oracle with the world. Lili was selling it on a small scale, and with their entrepreneurial spirits, Flo and Jenn wanted to bring it to a great amount of the masses. Little did they know how profoundly this deck would resonate. From the first sale to the glowing messages from those who used it, they saw its impact ripple outward. Families bonded over readings. Friends found new ways to connect. Individuals rediscovered parts of themselves they’d long forgotten.

Encouraged by this response, Jenn and Flo began creating more decks, some of which they created on their own (such as the Tarot of Sacred Kingdoms and the Tarot of the Shadow Realm), and others they found other artists who wanted to bring a deck to the world (such as the Oracle of Great Mystics and the Elemental Empath Oracle). The process was thrilling and humbling—some decks soared, others didn’t—but the journey was always magical. Each success and misstep taught them more about what it means to create something meaningful.

What kept them moving forward through the highs and lows were the stories they would receive from readers and users of their decks. Time and time again, people shared how the decks had touched their lives. Someone found clarity during a difficult time. Another realized their dreams and had the courage to follow them. These types of responses continued to pour into their inboxes, bringing warmth to their hearts and sometimes even tears to their eyes (Jenn and Flo are both deeply sensitive people). The feedback became a source of joy and inspiration, a reminder of why Earth Moon Magick exists.

Not only were they able to support themselves to continue living the life they dreams of: travelling the world, going on adventures, and living in some of the most dreamy places. But, they also started to support other artists and creators and tarot and oracle readers to do the same.

Magick. Right?

Today, Earth Moon Magick is more than a publisher—it’s a sanctuary for seekers, dreamers, and creators. Every tarot and oracle deck, journal, and altar tool is crafted with intention, artistry, and care for the environment. Jenn and Flo and the whole Earth Moon Magick team believe in creating beautiful premium products, while inviting transformation, connection, and a sense of wonder.

We invite you to step into their world of magic, adventure, and self-discovery. Explore our collection, and find the deck that feels just right for you. Whether you’re new to divination or a seasoned practitioner, there’s a little piece of Earth Moon Magick waiting to guide you on your journey.

Thank you for being here.

With endless love and gratitude,
Jenn & Flo
♡